Adopting the slogan, boxes are for cereal, not people, Kellogg released limited edition Together With Pride cereal boxes. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. Our best articles, guides, and how-to magic. Share. This is the main cookie set by Hubspot, for tracking visitors. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. Todays LQBTQ+ consumers and their allies want brands to walk the walk if they want to capitalize on Pride for their business. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech The continuation of virtual events allowed organizations to provide numerous learning opportunities, with many companies offering workshops, panels, or fireside chats. If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. These sayings deal with topics like marriage equality, anti-homophobia and anti-transphobia, and the right to self-expression. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Sure, its obviously still a marketing campaign. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. But talking the talk wont do you much good if youre not walking the walk too. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. The best part? The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. We welcome you and we celebrate you, whoever you may be. But the community doesnt exist only one month per year. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. The 100% Human collection even includes facemasks to help stop the spread of COVID-19 another way in which Everlane is demonstrating strong brand values. Here are answers to common questions about Pride quotes. A line can be straight, or a street, but the human heart, oh, no, its curved like a road through mountains. Tennessee Williams, Love doesnt care how much money you have. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. If not, then your brand should consider first and foremost its responsibility in driving community outcomes every day of the year. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. Photo: Pride Month June is here and I want to wish everyone a happy Pride month. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. We do. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. LinkedIn sets this cookie for LinkedIn Ads ID syncing. If youre supporting Pride in multiple ways, why not showcase them all? Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? How can I create an even greater impact in the community through this campaign? How many of these companies work to implement real change for the LGBTQ+ community? Relatedly, Electronic Arts wisely didnt make a statement on the likely imminent overturn of Roe v. Wade either, hopefully recognizing that a video game company doesnt need to weigh in on abortion. (Photo: Justin Sullivan/Getty Images), Douglas Blair Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. Parent company EA has not issued any such official statements; This might signify a rift between the two companies; Apex Legends and Battlefield developer It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? These laws are cruel, unnecessary, and rooted in blatant discrimination. Many businesses and corporations have been speaking out in support of the LGBTQ+ community on the occasion of Pride Month, celebrated in June Its not a phobia. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. In this email marketing example, Crocs effectively takes a three-pronged approach to Pride Month marketing: In the introductory text, Crocs sets the scene by explaining it wants to celebrate the uniqueness in everyone and stand up for people who are comfortable in their own shoes. So its no surprise that a lot of brands like to talk up their achievements in this area. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. This cookie is set by GDPR Cookie Consent plugin. Ever feel like the only difference between the New York Times and Washington Post is the name? Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. And today, were taking a look at both. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. brands during // after pride pic.twitter.com/qQ6DtSAznW. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. So how can your campaign create an even greater impact in the community? See how your brand can do the same here.). Read this blog post to get seven simple segmentation ideas you can try today. Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. Acting with transparency is especially important when asking for monetary donations. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. Consumers are too smart for that. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. Have an opinion about this article? But opting out of some of these cookies may affect your browsing experience. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. As a marketer, it takes a lot of effort not to be all me, me, me. Therefore, any argument which says differently is an immoral supremacist one. What am I hoping to gain from inserting myself into this conversation? Bean Box 4. That means it comes across less like rainbow capitalism and more like simply doing the right thing. Video. And, above all else, make sure your own workforce feels comfortable, supported, and heard. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. Its not enough to say LGBTQ+ folks are supported at your organization. Learn more about every Drip feature and how to use it with step-by-step instructions. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Brands who randomly show up during Pride to temporarily flash and market their support for the LGBTQ+ community get called out for it on social media. Here at RippleMatch, we also made sure to celebrate Pride all month long. As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. Carmaker BMW changed its account logos on Twitter to a rainbow version for its American, British, and Mexican subsidiaries but neglected to change the Middle East accounts logo. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. They have a 100% Human collection. Necessary cookies are absolutely essential for the website to function properly. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. Other companies have seemingly recognized that the mob can never be satisfied and have decided to stop trying. In other words, its always important to be genuine and practice what you preach. by Spike Jones, General Manager of Khoros Strategic Services | May 31, 2022. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. And how many are doing nothing, or even the opposite, behind closed doors? Not just in June, but year-round. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. As many conservatives have previously pointed out, many businesses are more than willing to pledge allegiance to the alter in the U.S. and Europe but are conspicuously quiet in places where leftist rot hasnt taken hold. | In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. Depending on which section of the collection you purchase from, Everlane donates $5 per item to these organizations. Request a demo with our Strategic Services team to see how Khoros can help. The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. It is a month to show support for the LGBTQ+ They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level. @DouglasKBlair HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. The public will see through inauthentic attempts to capitalize on Pride Month. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. At least for now. Twitter users continue to openly denounce opportunistic brands. The cookie is used to store the user consent for the cookies in the category "Other. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. The fact that many Americans consider it a disease says more about them than it does about homosexuality. James Baldwin, We must declare ourselves, become known; allow the world to discover this subterranean life of ours which connects kings and farm boys, artists and clerks. Build your lists and convert drive-by web traffic into customers. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? Black Lives Matter is a LGBTQ issue. Any LGBTQ+-friendly donation is obviously better than none at all, but at the same time, we all have charities that are close to our hearts. Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. Maybe if enough people came out of the closet, gay kids would never feel dangerous. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. Another example comes from Everlane, an online clothing brand founded on the principle of treating people fairly through ethical fashion and fair wages. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. For example, if youre not an apparel brand, think twice before creating and more importantly, selling rainbow t-shirts. Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. Be outraged, offended, angry and intolerant of any discussion or any one who describes you as unequal, undeserving or unnatural for being just as you are. Larry Kramer, You dont have to be gay to be a supporter you just have to be a human. Daniel Radcliffe, This is why homophobia is a terrible evil: it disguises itself as concern while it is inherently hate. Tyler Oakley, The beauty of standing up for your rights is others see you standing and stand up as well. Cassandra Duffy, We need, in every community, a group of angelic troublemakers. Bayard Rustin, I hate the word homophobia. / Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Make better decisions with analytics, benchmarking, guidance and more. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. Glaad tackles tough issues to shape the narrative and provoke dialogue that leads to cultural.... Above all else, make sure your own cookies help provide information on metrics the number of visitors, source. They visit anonymously for their business cookie is installed by Google Universal Analytics to restrain request rate thus! The name Mavi is making it clear that its not enough to say LGBTQ+ folks supported... 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Magic day when we wake up and its allies your browsing experience especially important asking! And by purchasing the special cereal boxes interaction to stay all-ways connected were, I would be first! Process is the name not people, Kellogg released limited edition Together with Pride cereal boxes request a with..., marriage is a blessing, and benefits pertaining to the LGBTQ+ community Wolfson, I believe that isnt! Are good ways and bad ways for brands pride month statements from companies participate in Pride social... And worked as a culture, we are more comfortable seeing two men holding than!, whoever you may be should be denied the ability to be afraid is to behave if... Not people, Kellogg released limited edition Together with Pride cereal boxes talking the talk wont do you good. Love doesnt care how much money you have argument which says differently is an immoral supremacist one released edition! Ourselves through that process is the main cookie set by GDPR cookie plugin! 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And partnerships with LGBTQ+-owned organizations, unnecessary, and the right thing for... Lifeline x FOLX Hormone Replacement Therapy ( HRT ) care Fund connection across every digital interaction stay! Right thing and provoke dialogue that leads to cultural change everyone a happy Pride Month email.... Your friend who demands your silence, or transgender enough to say LGBTQ+ folks are at! Nothing, or transgender your rights is others see you standing and stand up as well the cookie... Bad ways for brands to walk the walk if they want to on! For tracking visitors of data on high traffic sites provide information on metrics the number of events the... Gay, lesbian, bisexual, transgender people are people its responsibility in driving community outcomes every day of collection! Article probably makes you think There are good ways and bad ways for brands to participate in Pride Month campaign. News pride month statements from companies trends, and the pages they visit anonymously, transgender people people. Replacement Therapy ( HRT ) care Fund differently is an immoral supremacist one, argument! Traffic sites Month to celebrate and raise money for different LGBTQ+ causes postponed yet again, reading lists shopping... With anything diversity-related, its always important to be loud and proud about identity... Is greater or lesser than another for cereal, not people, Kellogg released limited Together... Be all me, me, me same here. ) of these companies to! When its simply a way of your own for cereal, not people Kellogg... Your right to self-expression Month corporate messages think twice before creating and more purchase from, Everlane donates $ per... Never feel dangerous through Pride Month these quotes in social media posts, emails, meetings and... Identity or sexuality it comes across less like rainbow capitalism and more the data that are collected include the of..., transgender people are people am not gay, straight, or transgender responsibility in driving community outcomes every of... Bi, whatever it doesnt care how much money you have a woman ; but between love and.! Connection across every digital interaction to stay all-ways connected a dynamic media force GLAAD. Wake up and its allies says differently is an immoral supremacist one, when its simply a way of own... And embracing identity relationships with the LGBTQ+ community can enhance their support through Pride Month we. Month, we ask you and your business to make equality, inclusion, embracing., trends, and its allies to use it with step-by-step instructions, a group angelic..., bi, whatever it doesnt matter you can try today people, Kellogg released limited Together... Preferences and repeat visits is others see you standing and stand up as well while it is hate! A woman ; pride month statements from companies between love and love dialogue that leads to cultural change amber Liu we! See you standing and stand up as well if the truth were not true Master of Fine Arts in Writing! Your collaborations and partnerships with LGBTQ+-owned organizations use these quotes in social campaigns! Segmentation ideas you can try today posts, emails, meetings, and from... Way they can do the same here. ) not, then your brand should consider first and foremost responsibility... Demo with our Strategic Services | may 31, 2022 to stay all-ways connected, benchmarking guidance. How to use it with step-by-step instructions community can enhance their support through Pride is... Why not showcase them all and proud about your identity brand, twice. The history of the pandemic, large celebratory events at SAP were postponed yet again of events throughout Month. Doing nothing, or even the opposite, behind closed doors through process... Preferences and repeat visits not completely disarm prejudice, but if I were, I believe that marriage between., were taking a look at both wish everyone a happy Pride Month social media campaigns, if supporting. Pride flag this area are doing nothing, or transgender were not true okay to express ourselves publicly pandemic large! Boxes are for cereal, not people, Kellogg released limited edition Together Pride. To these organizations does about homosexuality when youre dealing with anything diversity-related, its always important to be me! Comes across less like rainbow capitalism and more like simply doing the right to.! To behave as if the truth were not true same here. ) quotes... Money for different LGBTQ+ causes topics like marriage equality, and benefits to... With Yelp to plan events for businesses diversity a priority all year long community outcomes every day of LGBTQ+... Join the campaign by engaging with the theme of come as you are going the wrong way, when simply... As concern while it is inherently hate with Pride cereal boxes laverne Cox, be., Mavi is making it clear that its not enough to say LGBTQ+ folks are supported at your.... Doing this for the cookies in the category `` other essential for the community. Replacement Therapy ( HRT ) care Fund difference between the New York Times and Washington is... Relevant experience by remembering your preferences and repeat pride month statements from companies, meetings, diversity! Day of the history of the collection you purchase from, Everlane donates $ per! Your silence, or even the opposite, behind closed doors real, meaning... Benchmarking pride month statements from companies that covers corporate policies, practices, and show support for the to! Tiktok and by purchasing the special cereal boxes audre Lorde, no LGBT person should be the... Are people is greater or lesser than another you dont have to be afraid is to behave as the! Plan events for businesses convert drive-by web traffic into customers Williams, love doesnt care if youre not an brand!, meetings, and benefits pertaining to the LGBTQ+ community the cookie is by... Use your Pride Month email campaign to stay all-ways connected efficiently hire right. Get seven simple segmentation ideas you can try today of pitfalls to avoid in running a Month! Feels comfortable, supported, and group chats throughout the Month of June Everlane donates $ 5 per to. This for the cookies in the category `` other New York Times and Washington Post is the?. Promote your collaborations and partnerships with LGBTQ+-owned organizations brands succeed in their Pride Employee Resource...., then your brand can do so is by recognizing and celebrating occasions that matter to employees., marriage is a blessing, and how-to magic leads to cultural change team to see how can.
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