This statistic is not included in your account. Statista assumes no FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. If I could choose just one thing I'm passionate about in life, then it has to be sports. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. Create a culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. Sportspromedia Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. 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"Number of viewers of sports video in the United States in 2021, by league (in millions)." How the World's Biggest Sports Properties Engaged Fans in 2020 . According to the forecast, video viewership of the National Football League. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. The sports media rights market will grow to almost $60 billion by the end of 2024. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Register in seconds and access exclusive features. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. You can only download this statistic as a Premium user. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 32% of UK adults never watch live sports on TV. . Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. Key trends currently dominating sports viewership broken down into industry and technological trends. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Sportspromedia Recent trend What is your favorite sport to watch? The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. All that remains is for these trends to boost viewing numbers. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. We also use your market data in our Strategic Business Process to support our business decisions. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. The Cricket World Cup2.6 billion viewers. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. The sports viewership value chain is made up of sporting events. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. A world record for the highest concurrent viewership of a live stream of all time. The average TV viewership for the NFL in 2019 was 16.5 million per game. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Fields marked with an asterisk (*) are required. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. The audience peaked at around 500,000 people per game during the regular season. Report Code: GDSPO-TR-S005. 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